Roaring engines, a legendary racetrack, and a concentration of automotive passion: On August 8 and 9, 2026, the historic Salzburgring became the gathering place for the performance car scene. Right in the thick of the action, we showcased our exclusive automotive adventure trips and guided tours throughout Europe at this year’s Motortag AT.
Gas Station Chats at the Booth & a Strong Response
Set against the backdrop of the Salzkammergut region, the Salzburgring provided the perfect setting. Numerous driving enthusiasts took the opportunity to visit our booth and learn in person about our day drives in Mallorca as well as customized routes through Europe’s most beautiful mountain pass landscapes. There was tremendous enthusiasm for these personalized, high-end driving events.
New B2C and B2B Initiatives for the Austrian Market
In addition to direct interaction with passionate automotive enthusiasts, the event weekend provided an excellent platform for expanding our B2B network. Through discussions with partners, fleet operators, and industry representatives, we were able to establish valuable synergies and contacts for future corporate events and incentive trips in the Austrian market.
Our event at the Salzburgring was a complete success. We’d like to extend our heartfelt thanks to the organizers and all the visitors for the inspiring conversations, and we look forward to welcoming our new contacts on our upcoming tours!
